I am Baruch Cerna
I craft digital experiences that solve complex problems, boost businesses, and delight users.
A simple solution is the most elegant
I started programming at 16, discovering I could bring my ideas to life with just a few lines of code. Since then, I haven't stopped building, learning, and challenging the limits of what's possible.
With 5+ years of experience, I build robust and scalable digital systems for businesses. Whether it's a website or a large enterprise system, I guarantee project success.
name: "Baruch Cerna",
traits: [
"Analytical",
"Minimalist",
"Autodidact"
],
solve: function(problem) {
return decompose(problem).optimize();
}
};
Elegant code and a strategic vision
I design results-driven digital products
ZÖKU
A catalog of bank auctions in Mexico for Maison Maya. My partner Oswaldo and I created this catalog, from the control panel to the landing page and the catalog itself. I added animations to bring it to life.
Radyus
A solution to optimize logistics transportation routes. I supported the Go-Sharp web team in improving data loading for clients like Sigma Alimentos and optimizing the user experience for visualizing points of sale on maps, among other tasks.
Go Sharp Plus
An Artificial Dynamics solution to optimize point-of-sale strategies for clients like Sony and Ayvi. With the web team, I optimized client information capture, automated PDF report creation, and integrated the Business Intelligence (BI) section.
VIZ
An artificial vision tool to define zones in points of interest for Go-Sharp. I improved the user experience in two main ways: enhancing the method for defining zones and optimizing the real-time simultaneous video information flow.